How public relations influence business development: Irina Proskurina - PR expert and general director of the E-PR online agency

The world of public relations allows companies to meet their client in a virtual arena, connect with them, and share their mission and values ​​with them. Only with a high level of interaction with the target audience does the company see an increase in sales. As we know, advertising is a paid medium, although it helps brands gain exposure, customers know that advertising has been paid for. If brands want authenticity, they should turn to public relations.

“This way, your story has more credibility because it has been independently verified by a trusted third party rather than purchased,” Forbes reports. Moreover, public relations helps to increase brand relevance.

According to statistics released in 2022 by Statista, the global PR market is worth $88 billion this year; by the end of 2025, the industry is expected to be worth more than $129 billion. This means that if a company does not invest in a public relations strategy, then its competitors most likely do - which means that their names are heard in the media and attract the attention of their target audience. So investing in PR means finding a firm that can tell the story, develop the strategy and build media partnerships to get your desired brand on the front pages. E-PR online is one such agency, run by marketing and media professional Irina Proskurina.

Proskurina came to New York from Eastern Europe at a young age and worked as a model for such famous brands as Armani, Hugo Boss, Anna Fountain and L'Oreal. After learning the behind-the-scenes of branding, storytelling and creating an image that lasts, she shifted her focus to public relations.

“What I tell all my clients is this: your image is your brand, and your brand is your story, and they all need to connect, stand out, and ultimately matter to your audience,” explains Proskurina. “With my help, my clients can collaborate with major media outlets such as Forbes, Tech Crunch, Women on Business and many others.”

What can E-PR Online do? Whether the client is English-speaking, Russian-speaking or any client from around the world, Proskurina and her agency are able to provide a personalized PR strategy that makes a lasting impact. The agency boasts over two decades of experience in strategy and brand awareness, higher SEO and media pitching. They have partners in 6000 media channels and 58 professional copywriters ready to talk about any brand in any language through a variety of virtual lenses, be it YouTube, email, Facebook, Instagram, LinkedIn or traditional media content. In addition, Proskurina’s team knows how to analyze Internet traffic, set up end-to-end analytics and achieve maximum ROI for all clients.

“All our clients note that once they start investing in PR, they simply cannot stop,” says Proskurina, smiling. "It's addictive when you realize that once you have a direct way to interact with your target audience, they immediately support your brand. Seeing your brand, your name and your cause being effectively written about online makes my clients feel empowered The story has finally been heard."

E-PR online organizes advertising campaigns on Google, YouTube and Yandex, and also develops the client’s design and corporate identity, if necessary. This could be banners, stories, brand books, presentations, logo development, illustrations, UX/UI design, web design and motion design. If a company is ready to take its brand to the next level, Proskurina and her agency can help. Having worked with clients such as Kiton, LBC Capital, Marriott, Ofirio and many others, Proskurina and her vast, powerful network have built brands into powerhouses by personally driving their PR tactics to completion with diligence, passion and success.

“Our agency is ready to become your partner, employee and guide to a world where your brand will receive the recognition it deserves,” shared the PR professional.