Quiet luxury: the new safety trend
“Many of our clients sell off the contents of their jewelry boxes because they are afraid to wear them in public,” says an employee at Sotheby's auction house in Monaco, which has the highest concentration of police officers per square meter. Thieves who specialize in expensive watches and jewelry are taking things to new heights and going unpunished around the world. In Beverly Hills, a man's Richard Mille chronograph worth half a million dollars was removed from his hand while he was twisting pasta on a fork in a restaurant; in London, they were not afraid to put $100 worth of shoes on even world boxing champion Amir Khan. In Paris, an American tourist was electrocuted and his watch worth 120 thousand dollars was taken away. Italian thieves on a moped stole a $44 tourbillon from actor Daniel Auteuil. The mayor of Naples just shrugged his shoulders. In the USA, robbers are rarely caught, and they are also imprisoned - the law does not work if there is no murder. Thefts occur even in houses in gated communities.
Security companies that specialize in the rich and famous are sending out memos to their clients urging them to monitor their social media and not engage in at least real-time vanity fairs. It is recommended to post items in diamonds after the jewelry has been placed in the safe. It is important to monitor your children as well. There have been cases where thieves drew a house plan using TikTok. So the fashion for quiet luxury and hidden wealth is not only about the fact that logomania has set the teeth on edge, it is also about the unsafe times in which we live, where owning jewelry causes more anxiety than pleasure. When fresh buns are no longer trendy. I think with horror if nosy robbers are sitting with magnifying glasses over the archives of Tatler magazine, when it was not customary to be shy.
Author: Yunia Pugacheva
